MonaVie says that it can’t disclose the amount of açai in it’s blend because it would be giving up a trade secret. In theory, someone else could use the information to help decode part of the MonaVie’s secret recipe.

One thing we do know, açai is the first ingredient on the MonaVie label. With 18 other fruits in the juice, there’s likely at least 5.3% açai. I like to be conservative and take the lowest possible number. I never want to assume a best case scenario.

It is my belief that a premium price requires proof of premium ingredients. Is that what’s in MonaVie? Only MonaVie knows, and they aren’t saying.

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I’ve seen quite a few people in my previous thread comment that MonaVie is the fastest growing company in the United States. Others say that it is the fastest company to $1 billion in revenue (See here, here, here, here, here, here, and here). Clicking on any of those links will show that people are using this information as justification of MonaVie’s value.

I haven’t been able to find documentation of the $1 billion in sales. Is this independently audited or is this Monavie reporting the numbers themselves? If it’s independently audited, I’d like to see the paper work. Since Monavie is a private company, I suspect that this number isn’t audited (they aren’t required to). If the only source of this information is MonaVie and unaudited, perhaps it’s a case where they are trying to take advantage of the adage, “Nothing attracts a crowd like a crowd.” Are they trying to drive sales by pretending that sales are already made?

MonaVie gives discounts for big bulk purchases. If this $1 billion number is to be believed, does it include product that is in distributor’s hands waiting to actually be sold? MonaVie probably counts it as a sale since they’ve made their money. However, supplying distributors with product is different from selling it in the traditional model. We should note the difference, because if a product is sitting in a distributor’s warehouse, it’s what I’d call “sold.”

In another note, One MonaVie distributor suggested that I become a distributor and buy a year’s worth of MonaVie in advance to get the best price. If I buy a year’s worth, does MonaVie amortize those sales over the span of a year? I would guess not.

Another thought… YouTube was around for 18 months when it was sold for a 1.65B valuation. I know that’s not a revenue number, but if it decided to give away $1.50 worth of stock to everyone that wanted to give it $1, it could have had a billion dollars in revenue.

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From everything I’ve read acai used in MonaVie is freeze-dried and shipped from the Amazon to the United States (specifically Utah) for bottling. This requires a lot of energy - energy in the form of oil or coal. Creating the energy to ship the fruit, leaves pollutants behind, and can’t be considered a good way for the US to reduce their dependence on foreign oil.

Many health organizations are suggesting that it is better if we eat locally grown food rather than importing it.

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The MonaVie Original juice, which has a purple label, is the original 19 fruit blend. MonaVie Active, which has a green label, has the same blend of fruits as MonaVie Original, but with the addition of liquid glucosamine and omega 3, 6, and 9 fatty acids. Glucosamine may be helpful for maintaining healthy joints*.

* The United States FDA has not reviewed these statements. Glucosamine has not been shown to treat any disease.

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In addition to these costs you want to either add shipping or a will charge price if you pick it up a distribution center (oh and gas to get to the distribution center).

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