How Much Açai is in MonaVie?

Comment First

MonaVie touts the value of açai in it’s juice saying it has “superior nutrient content” and calling it “one of the world’s top superfoods.” I believe that açai is a very good food, perhaps even a great food. However, any company that uses açai as it’s main reason for retailing over $1.50 an ounce should probably disclose how much of the ingredient is in the mixture.

MonaVie says that it can’t disclose the amount of açai in it’s blend because it would be giving up a trade secret. In theory, someone else could use the information to help decode part of the MonaVie’s secret recipe.

One thing we do know, açai is the first ingredient on the MonaVie label. With 18 other fruits in the juice, there’s likely at least 5.3% açai. I like to be conservative and take the lowest possible number. I never want to assume a best case scenario.

It is my belief that a premium price requires proof of premium ingredients. Is that what’s in MonaVie? Only MonaVie knows, and they aren’t saying.

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